Q. Why does Daybreak Entertainment work with morning shows?

A. Simply put, morning drive radio delivers the largest audience of any broadcast medium. Whether they're getting ready for work/school, enjoying the morning with a cup of coffee at home, or sitting in traffic—nearly everyone listens to morning radio during their week.

Q. Does Daybreak Entertainment work with any radio programs that do not air during morning drive?

A. Although our focus has consistently been morning drive radio, we are proud of the relationships we have built over the years and recognize them to be the cornerstone of our business. Therefore, as morning show hosts and producers switch stations, formats and dayparts we attempt to maintain those relationships whenever possible.

Additionally, we work with several syndicated programs which air in dayparts other than morning drive.

Q. Which formats does Daybreak Entertainment service?

Q. How extensive are the Daybreak Entertainment databases?

A. Daybreak Entertainment features the largest and most accurate morning show databases. Generally speaking our databases are comprised of stations which either report to Radio & Records or are monitored by BDS (Broadcast Data Systems). Using these parameters as a guideline, we find that we are able to provide thorough coverage in the top 200 Arbitron markets.

Q. Does Daybreak Entertainment work with syndicated programs?

A. Yes. Over the years our office has had the opportunity to work with many of the largest syndicated programs, including (in alphabetical order):

Q. Does Daybreak Entertainment promote new releases to radio programmers for rotation on a station's playlist?

A. No. Daybreak Entertainment does have regular dialogue with many music/program directors due to their active participation with the morning show. However, we recognize the value of our service as being specific to the morning show.

Q. What types of projects does Daybreak Entertainment work?

A. While Daybreak Entertainment's services are utilized to achieve a wide variety of goals, the majority of our projects typically fall under one of the following classifications:

• Audio Recordings (music, comedy, spoken word, novelty, parody, soundtracks, children's, etc.)
• Tour Market Radio
• Television
• Literary
• Motion Pictures

• Audio Recordings: Record Labels, Artist Managers, Music Publishers, Artists
• Literary Projects: Literary Publishers, Authors
• Television Projects: Television Networks
• Film Projects: Film Studios

Q. Can Daybreak Entertainment help me coordinate and route an in-studio promotional tour?

A. Yes. While it is often cost prohibitive and unnecessary to consider an in-studio promotional tour, Daybreak Entertainment can assist you in determining if/when it is right for your project and, if so, how best to execute it. Our relationships at radio, combined with our knowledge of formats/demographics and our background in routing are all key components in our ability to create the most effective and efficient radio promotion tour.

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